Home > Bibliographies > AAST298J (Spring 2004)
Sandy Delal, an award winning South Asian American men's designer, feels that men need to choose their own sense of style. Delal states that "fashion is a part of the way you express yourself, like the way you talk or the type of music you choose to listen to." He believes that men hesitate to express themselves through clothing because it contradicts society's image of men as strong. Delal believes that men should break this mold and be expressive.Edited by Hanh Nguyen and Tobie Matava
Because of the lack of beauty tips for Asian American women, make-up artist Margaret Kimura wrote a cosmetics book especially for women of Asian descent titled Asian Beauty. Most fashion magazines present the Eurocentric image of beauty as a woman with long blonde hair and blue eyes. The beauty advice found in the columns of these magazines was too narrowly targeted and Kimura wanted to change this because she "spent a lot of time and energy battling self-doubt and struggling to become comfortable with who I was, someone who fit neither the American nor the Asian Beauty ideal." Kimura's book is more than just lipstick and foundation advice. It reads like a conversation with a close friend, telling stories and giving advice.Edited by Hanh Nguyen and Tobie Matava
The number of Asian American designers seems to be growing among fashion's elite. Cutting edge clothing by veteran Asian American designers Ana Sui, Vivienne Tam, Yeohlee, and Nautica's David Chu are well known to the public. But at the Mercedes-Benz fashion week, there were new designers from Hong Kong: Annie Ling, Blanc de Chine and Bleu de Chine, Dorian Ho, Flora Zhang Tian Ai, Harrison Wong and Hidy Ng. According to Jones, "With the continued globalization of fashion and increased emphasis on design in Hong Kong and other parts of Asia, their counterparts in Asia are likely to be seen more in the mix in United States boutiques and department stores."Edited by Hanh Nguyen and Tobie Matava
Believing that T-shirts with cartoons and slogans about religion and race could be a great way to make a profit companies such as Abercrombie & Fitch, decided to enter the market by selling T-shirts with slogans such as "Buddha Bash: Get your Buddha on the Floor," "Wong Brothers Laundry Service: Two Wongs Can Make it White," and "Minimum Wage" printed on them. This belittles Asian culture and religion. Kahn states, "These manufacturers are exploiting religions and cultures in the name of profit, making the thin line between capitalism and American ideals even more blurry." The messages on these shirts are racist and it is disturbing to see both culture and religion exploited for commercial profit.Edited by Hanh Nguyen and Tobie Matava
Asian American designers seem to be taking over the fashion industry. Apparel retailers are looking for clothing designs not in Europe, but from Asian Americans. The fashion industry has been in a long drought with a lack of new, innovative designs, but Asian American designers such as Gemma Kahng, Vera Wang, Han Feng, Josie Natori, Vivienne Tam, and Anna Sui seem to be digging the industry out of this drought with their modern and spirited designs. Will this Asian American influence in the fashion industry last or is this just a passing "fad?" It would be hard to say in the fashion world, but in New York's Fashion Institute of Technology, more than 25% of students attending are Asian.Edited by Tobie Matava
Jackson Heights, Queens includes a cultural crossroads lined with South Asian American boutiques and Bollywood video stores. "Call it the new Bollywood," a place where stars like Sarah Jessica Parker and Gwen Stefani can be found enjoying the India influenced styles. Along with clothing, many women can be seen wearing henna tattoos. In this article Son also interviews a wardrobe stylist who states, "I love to see the mix of cultures."Edited by Hanh Nguyen and Tobie Matava
Anna Sui owns a successful fashion line, generating millions of dollars a year. Her products are rooted in her life experiences. "Anna Sui draws deeply on her personal cultural memories to create the uniquely real-woman-friendly fashions that are winning converts on both coasts, both uptown and downtown." Sui prefers to display her designs in self-owned boutiques, where she can showcase many of her clothes in unique ways. Here, Sui believes people can understand her work and appreciate it on her own terms. According to the designer, "The secret to success is in trusting your instincts and learning to pick yourself up from a failed season."Edited by Tobie Matava
Arguing that culture is being obscured by fashion, Puri points to how many pop-culture icons use cultural items such as bindi (the small colored dot worn by South Asian woman) to make a fashion statement. Puri is appalled by this cultural exploitation. She believes that people are eroding the culture by using bindis and other meaningful items as nothing more than expressions of fashion.Edited by Hanh Nguyen and Tobie Matava